The tourism industry accounted for some 22% of Cyprus' GDP in 2000. A total of 2.686.205 tourists visited Cyprus, up nearly 30% since 1995. Outbound departures accounted for a further 590.000 trips.

Several important national initiatives have been undertaken to support the tourism industry:

• The Cyprus Tourism Organisation developed a long-term national tourism strategy to 2010;

• Product diversification has increased, with agrotourism, conferences & incentives, and sports opportunities increasing their market share;

• Important infrastructural investments in Larnaca and Paphos Airports will support the industry in the foreseeable future.

The greatest change in the tourism industry will arguably occur as a result of Cyprus' adoption of the Acquis Communautaire and accession to the European Union.

The success of Cyprus' tourism cannot be taken for granted. Future competitive pressures from regional destinations, pricing policy and the natural physical capacity of the island will play a role in growth planning.

In order to safeguard this success and prepare the industry for the future, the Chamber has organised this conference to:

• Update Cypriot managers and entrepreneurs on the emerging trends in the national and international tourism sector;

• Present the National Tourism Strategy to 2010 and discuss its implications for the Cypriot tourism sector;

• Report on developments from the main source markets of Cyprus.